Everybody knows by now that how you structure your web content really matters. Implementing powerful keywords and links is really important. However, there is a tendency to overuse this SEO technique to the point that it can hinder the natural performance of your content. Google, as the major search engine provider, now favors content that can generate traffic naturally, driven by human interaction. This means that any spammy behavior will be penalized. In order to avoid this mistake and leverage the power of new approaches, it is time to focus on creating the ultimate user experience. Here is everything there is to know about improving your SEO with user experience and employing it to grow your business.
The power of good UX design
For better or worse, modern internet users take most modern tech capabilities for granted. It is no longer enough to simply provide certain features on a website. The entire experience has to be intuitive and seamless. This is partly because people have shorter attention spans online. Hence, it is crucially important to captivate users and make the way they interact with a web page as simple as possible. In addition, people can now recognize which companies are more reliable and professional simply based on their design. This is what user experience/interface (UX/UI) design is all about. One of the best ways to increase important metrics such as dwell time and click rate is to influence your users via clever UX/UI design implementations.
User flow
The most important part of a good UX design is intuitive user flow. Your website can be as visually-stunning as it gets, but if certain UI components are all over the place and the functionality just doesn’t make any sense, your website’s SEO performance will suffer drastically. You can optimize this by improving your website’s navigation system. This ensures that your visitors actually find what they are looking for. From a technical standpoint, this will reduce your bounce rate. By making proactive changes to your UI design like this, you are able to boost metrics that are important and minimize those that are harmful. A well-designed website will have a clearly visible navigation bar with all of the essential buttons and features, such as contact information, services, and portfolio. Make sure to keep the navigation bar clean because drop-down menus and all the additional clutter may not be indexed properly by Google.
Improving technical metrics
In most developed countries, such as Australia, over 90% of users will search the internet using Google. This means that the stakes are high and there is important performance data to be kept track of. In order to fully understand Google’s ranking algorithm and how it relates to your business, it is important to track important analytics and then adjust your UX features accordingly. In most scenarios, this requires expert help. For optimal results, do your research and find a well-established and award-winning SEO agency in Brisbane, Sydney, or some other major business hub. This helps you beat your competition by opening more SEO. Whether finding the most suitable keywords or delivering premium UX wireframes, these services will boost your online organic traffic immensely.
A mobile-first approach
When experts talk about UX/UI design, they usually always think of mobile applications and mobile web pages. This is because they understand that over 50% of internet traffic comes from mobile devices. The future is truly mobile. That is why you cannot simply apply the same design to your mobile web page as well. With a considerably smaller screen size, mobile pages need even simpler designs that users are going to be able to interact with on the go. If you apply, the standard desktop device styling to mobile vertical page orientation, you are surely going to have a huge bounce rate.
Accessibility options
More and more web pages contain accessibility features. These are crucial to have if you want to target an even larger audience. Make sure to include screen readers, changing font sizes, and color-blindness support. This will make your website much more professional and trustworthy.
In order to improve your SEO strategy, it is crucially important to improve your user experience as well. You can achieve amazing results if you apply the right strategies. Improve your user flow and site navigation, monitor your metrics, and take the mobile-first approach.
